Camila Zuluaga

Camila Zuluaga, a 22-year-old fashion enthusiast from Bogotá, started writing a trend blog for an activity of her kind, without really imagining the scope she was going to have. After some time, her blog began to receive visits from different parties. of the world. The reception was so good that his followers asked him to make a channel on YouTube, because besides reading it they wanted to see it. Thus was born Metro y medio, an adventure between her and the petiters, her followers, for two years.

"My channel has a bit of everything, but I like to focus on fashion, it's what I'm most passionate about," said YouTuber. With this approach he made several collaborations with the clothing brands that marked his channel. However, one day tracking the link in which he checked the traffic of his followers, he realized that "the results were somewhat absurd, so several questions arose, why am I doing them all the work? Why I do not do My own brand? Yes this is what I like, "confessed Zuluaga, and that's how MYUM Store was born.

The day of the official launch of its online store was on June 14 at 4 p.m., at that time the page collapsed. More than 12 thousand people were waiting for the collection. "I did not realize the power and scope I could have. I did not trust myself and I had to buy a bigger server, the page was down 24 hours. "

A year ago he created the company legally in the Chamber of Commerce. "At the beginning I wanted to make only clothes for petite women, but I realized that not only were they the ones who followed me," he said, the first collection, released last week, was for all women who follow Metro and a half. That does not mean that Camila has forgotten the petite women, she is currently working on this collection.
"The first collection of the brand has a very casual style, a style that can be used in the University or on a free day of school uniforms, even so that mother and daughter can use it with complete peace of mind," said Petiter.

MYUM Store arrives in different countries of Latin America, that is, those who want to enjoy this summer collection in which peasant shirts, dresses and shorts predominate, they can do it without any problem. In this first collection the products are imported, "I really wanted to do a test if this dream was going to work or not," Camila clarified. The entire collection was curated by the Bogota, chose the designs, fabrics and garments of Los Angeles, California. The next collection will be 100% made in Colombia, because the YouTuber wants to support Colombian talent, generate business and employment in the country.

Dreams, she has many to fulfill, like living in New York, a magical place for her. But starting your brand is the way you want to travel, it is a small taking giant steps. That is why she wants to tell the new generations to trust their dreams and fight for them, until the end, as she has done, an enterprising woman.
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